Our Story

Ashley and Alexandra are sisters and beauty therapists based in the heart of Mayfair, London.

Their first passion was bridal makeup which they started together over 10 years ago. Makeup was something they both fell in love with as kids and despite not always being able to buy their correct foundation shade, they always enjoyed experimenting on each other and themselves. This eventually led them to become self-taught makeup artists. Over the years, Ashley and Alexandra have expanded their offerings which range from permanent makeup treatments to a variety of lash, brow, and facial treatments.

"We want our business to be inclusive of age, culture and gender; our passion is to make everyone's natural beauty shine on the inside and out."

- Ashley and Alexandra


Ashley has been a makeup artist for over 5 years and specialises in bridal and event makeup. Since setting up AA BEAUTY, she has trained as a skin specialist offering a wide range of facial treatments, is an ITEC Level 4 qualified permanent makeup technician with nearly 5 years of experience. More recently, she has had the opportunity to train beginner students which has further enhanced her skills as a permanent makeup artist and she is continuously learning and perfecting her craft.

Fun facts:

  • She studied Accounting and Finance.
  • She used to run the 100m and 200m and competitively, her personal best in the 100m was 12.7 seconds!


Alexandra has been a makeup artist for over 5 years and specialises in bridal and event makeup. She is a skin specialist and offers a variety of facial treatments to treat specific skin concerns. Alex has also trained with Nouveau Lashes and The London Brow Company and is a qualified lash and brow artist specialising in lash lifts, brow wax, brow tint and brow lamination.

Fun facts:

  • She studied Fashion Design.
  • She has a passion for Art and specialises in hyper-realistic pencil portraits. Check out her art on Instagram @alexandraabraham_art